Athlete Endorsements in Food Marketing

http://pediatrics.aappublications.org/content/early/2013/10/02/peds.2013-0093.full.pdf+html From the article:“Professional athletes are in a unique position to use their highly visible status to promote healthy messages to youth, and their role as athletes may lead the public to perceive them as credible sources of knowledge on a healthy lifestyle.” (p. 2) “One study also revealed that … Read more

Toward a Universal Ethic of Human Movement (Part 1)

             As I stated previously, ethics consists of the set of precepts concerned with what an individual human being should do. Yet ethical theory is scalable; different ethical standards exist for different individuals based on variations in age, circumstance, and mental and physical capabilities. One may … Read more